INNOVATIVE APPROACHES TO FORMING A COMPANY’S COMPETITIVE STRATEGY
DOI:
https://doi.org/10.32782/2786-8273/2026-13-1Keywords:
competitive strategy, innovation, digitalization, artificial intelligence, big data, strategic management, competitivenessAbstract
Introduction. Modern enterprises operate in a highly dynamic and competitive environment requiring innovative and flexible strategic approaches. Purpose. The study aims to analyze innovative tools and methods for forming effective competitive strategies. Methods. Comparative analysis, systematization, and logical modeling were applied to identify key trends and tools. Results. Digitalization, artificial intelligence, big data analytics, and business model innovation significantly enhance adaptability, efficiency, and competitiveness of enterprises. Conclusion. Innovation is a crucial factor for sustainable development and effective strategic management in the modern economy.
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Copyright (c) 2026 Л.Я. Бублик, О.А. Лещишин
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