STRATEGIC TOOLKIT FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES WITHIN THE LIMITS OF INTELLECTUAL SYNERGIC SYSTEMS

Abstract

Introduction. The relevance of the research is due to the lack of comprehensive developments on the integration of blockchain, artificial intelligence and robotics into a single synergistic business management system. Purpose. The purpose of the work is to theoretically substantiate this union and develop scientific and practical tools to increase the competitiveness of hospitality enterprises. Methods. The research is based on a systemic approach and a set of methods (analysis, synthesis, modeling, and structuring), which allowed us to substantiate the synergy of artificial intelligence, blockchain, and robotics and develop the stages of implementing an innovative supply chain management strategy in the hospitality industry. Results. The article considers the possibility of using the synergistic effect of integrating artificial intelligence, blockchain technology (as a secure digital registry for the Internet of Things (IoT)) and robotics into the management system of hospitality enterprises as a strategic tool for increasing their competitiveness. A scientific and practical approach has been developed to substantiate the integration of these technologies as a strategic tool for increasing competitiveness. The positive impact of combining artificial intelligence technology, blockchain (as a secure digital registry for the Internet of Things (IoT)) and robotics in the management process has been substantiated. The integration of modern technologies into a single strategic model is reflected in the table. The general stages of implementing a management strategy in the hospitality industry, which is based on the integration of artificial intelligence technologies, blockchain (as a secure digital registry for the Internet of Things) and robotics, are proposed. The article presents for the first time a matrix of the application of innovative technologies in the supply chain, which describes in detail the use of artificial intelligence, blockchain and robotics at the stages from soil analysis (production) to intelligent service systems in HoReCa. The authors systematize functional tools for the interaction of technologies, in particular the use of smart contracts for autonomous calculations and AI-monitoring for automatic food safety audits. The combination of technologies with a display of the content and mechanism of interaction is clearly demonstrated. The impact of each technology on the management and improvement of service in the hospitality industry is systematized and presented. Conclusion. The developed scientific and practical approach allows hospitality enterprises to significantly increase the speed of management decisions, guarantee the transparency of financial and economic operations and ensure uncompromising product quality. The implementation of an integrated model contributes to the formation of new business models based on the principles of transparency, environmental friendliness and high operational sustainability.