DOMINANTS OF DIGITALIZATION OF ACCOUNTING AND ANALYTICAL SUPPORT FOR THE MANAGEMENT OF ACTIVITIES OF SMALL BUSINESS ENTITIES

Abstract

Introduction. In the context of the evolving digital economy, the digitalization of accounting and analytical support for the management of small business entities constitutes a fundamental vector of transformation in accounting, analysis, and audit. Digital technologies are redefining the functional paradigm of accounting systems by enabling comprehensive automation of routine procedures, integration of financial, tax, and managerial accounting within unified digital environments, and the provision of real-time analytical information for managerial decision-making. The expansion of cloud services, business intelligence tools, electronic document management, and machine learning applications creates new opportunities for enhancing transparency, operational efficiency, and adaptability of small enterprises, while simultaneously generating organizational and technological challenges. Purpose. The purpose of the article is to substantiate the key dominants of digitalization of accounting and analytical support for small business management, to assess their impact on the quality of information provision and managerial decision-making, and to identify practical conditions for effective implementation of digital solutions under resource constraints. Methods. The study employs analytical, system-structural, comparative, and synthesis methods. The analytical method is used to explore the theoretical foundations of digital transformation in accounting and analytical systems; the system-structural approach determines the interconnections between accounting, analytical, and control components; the comparative method reveals the specific features of digitalization in small enterprises; and the synthesis method supports the formulation of generalized conclusions and recommendations. Results. The research establishes that the digitalization of accounting and analytical support in small enterprises is manifested through several dominants: automation of accounting processes, integration of diverse accounting subsystems, implementation of business analytics and forecasting models, digitalization of internal control and audit, and transformation of professional competencies. Digital tools reduce manual operations, minimize errors, accelerate reporting, and ensure consistency between financial and tax data. The integration of accounting systems with banking services, e-commerce platforms, and governmental electronic services forms a unified information space that strengthens compliance and financial discipline. At the same time, the use of analytical dashboards, scenario modeling, and predictive instruments transforms accounting from a retrospective recording function into a proactive mechanism of strategic planning and risk management. However, digitalization is accompanied by challenges, including financial costs, the need for business process reengineering, resistance to change, and cybersecurity risks. Conclusion. The digitalization of accounting and analytical support for small business management represents not only technological modernization but also a strategic shift toward data-driven governance. Its effective implementation enhances transparency, improves decision quality, and increases the resilience and competitiveness of small enterprises. Achieving sustainable results requires a phased implementation strategy, balanced investment decisions, and continuous development of digital competencies and information security practices.