FEATURES OF THE APPLICATION OF INTERNET MARKETING TO THE IT TECHNOLOGY MARKET

Abstract

The article is devoted to justifying the need and revealing the features of the use of Internet marketing technologies in the IT technology market. In general, the use of information Internet technologies in marketing as a methodology and practically-oriented toolkit of conducting business, research, influence on the target audience is becoming particularly widespread recently. The influence of economic globalization on the formation and further development of information technologies and their presentation on specialized markets indicates the processes of expanding the scale of IT products. The work states that modern Internet marketing should be considered as a new type of marketing, which involves the use of traditional and innovative tools and technologies on the Internet to determine and satisfy the needs and requests of consumers in order to obtain profit or other benefits for the seller. The information technology market is one of the most dynamically developing in the world economy. Internet marketing and e-commerce are increasingly supplementing or replacing traditional forms of interaction between IT companies and consumers, so the degree of development of these directions is becoming increasingly important. Therefore, one of the main directions of growth of the economy of Ukraine should be the support of startups and technology parks, which will allow to mobilize the potential of the IT sector and develop the information structure of the state.