MODELS OF OPERATIONAL MANAGEMENT AND RISK ANALYSIS IN BUSINESS PLANNING OF STARTUPS IN THE CONTEXT OF DIGITALIZATION

Abstract

The purpose of the study is to develop a comprehensive approach to risk management in military-tech startups in Ukraine through the integration of operational management, financial planning, and digital analytical tools in conditions of high uncertainty and wartime economy. The research is based on a combination of general scientific and special methods, including analysis and synthesis to systematize modern approaches to startup management, risk-oriented management, and financial planning. The study applies a systemic approach to integrating digital modeling, artificial intelligence, and analytical tools into risk assessment processes, as well as comparative analysis of existing management methodologies such as Lean Startup, Agile, Scrum, and SAFe. The study reveals that Ukrainian military-tech startups operate in a highly dynamic and uncertain environment characterized by rapid innovation cycles, financial constraints, and regulatory challenges. It is determined that traditional management approaches are insufficient for ensuring resilience and adaptability. The paper proposes an integrated model of operational management and risk analysis that combines risk identification, analytical tools, financial planning, and continuous feedback mechanisms. The findings show that the use of digital analytical tools significantly improves risk assessment accuracy, supports informed decision-making, enhances financial transparency, and increases investor confidence. Additionally, key barriers to startup development are identified, including insufficient production readiness, unrealistic financial models, regulatory non-compliance, and weak interaction with government stakeholders. The originality of the study lies in the development of an integrated, risk-oriented management model tailored specifically for military-tech startups operating under wartime conditions. The proposed approach provides a novel combination of operational, financial, and analytical components within a unified system, contributing to the theoretical and methodological framework of digital risk management. The practical value of the research lies in its applicability for improving strategic adaptability, financial sustainability, and competitiveness of defense startups, as well as for supporting policymakers and investors in fostering a resilient innovation ecosystem.