THE DEVELOPMENT OF MODERN FINANCING MODELS IN UKRAINE AND THE WORLD (ON THE EXAMPLE OF BNPL (BUY NOW, PAY LATER): REASONS FOR POPULARITY, CONSEQUENCES, PROBLEMS

Abstract

The article is devoted to consideration of modern domestic and international financing models that are gaining more and more popularity among users. In particular, much attention is paid to the BNPL-model (abbreviation from "buy now, pay later"), which is gaining popularity due to its flexibility and simplified use proces. Тhe purpose article is to summarize data on the development of modern financing models in Ukraine and the world using the example of the BNPL system, as well as to determine the reasons for their popularity, predict possible consequences and identify problems. The peculiarity of this model is that it allows consumers to buy a product or service today and pay for it in installments, sometimes even without additional interest. This makes it attractive not only for the young generation, but also for the modern user who seeks to minimize financial obligations in the short term. In this article the research methods used were primary methods that were used to collect information, study sources, observation and survey. Secondary methods were used to process and analyze the obtained data - quantitative and qualitative data analysis, their systematization. The methodology of this article consists in generalizing theoretical materials on the topic - to outline the main approaches and trends in the development of modern financing and lending models by banks in general; comparative - to study the dynamics of indicators of the development of modern financing models, in particular BNPL; systematization – to systematize scientific approaches and find appropriate recommendations. The article noted the innovativeness this financial model and the popularity in Ukraine, where it is quickly gaining popularity among consumers, although it emphasized the threat and risk in terms of debt accumulation and the lack of influence on the credit history. The value article in the description of only one financing method trends in the development of modern models of financing and lending by banks can be the subject of further scientific research and development, as well as in predicting possible consequences and identifying problems in other modern financing models in Ukraine and the world. The finding of this study consists of generalized conclusions based on the materials of the article, which reflect the main positions and indicate the achievement of the set goal.